Microsoft/Facebook Out-Maneuvered by Google
It’s been amusing listening to the FaceBook fan club telling us how it will conquer all.
Of course this is never going to happen, Open systems always triumph over walled gardens and FaceBook is a walled garden.
So I was shocked when Microsoft paid $240m for a 1.7% share of FaceBook, valuing the company at $15bn.
The day after Microsoft purchased their FaceBook shares, Google announced their OpenSocial initiative.
OpenSocial is an attempt to break down the walls around the social networking sites (and to eliminate FaceBook as a serious threat).
Microsoft probably wasn’t worried, after all they had beaten Google out of a FaceBook share (at great cost) and the sites who were partnering with the OpenSocial initiative were considered underdogs to FaceBooks alpha.
That Changed today.
MySpace to join Google OpenSocial
MySpace, the number one social networking site (yes, it is still bigger) has jumped on board the OpenSocial band wagon, Apparently Google and MySpace have been in negotiations for over a year. Talk about having an ace up your sleeve.
This is a massive coup for Google,
With OpenSocial it will be possible to have a distributed social network across each of the hosts (partners) ending the walled garden syndrome that has plagued social networking.
Given the list of OpenSocial Partners MySpace, Six Apart, Beebo, Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle who will now be part of the same social network I think FaceBook is now on the defensive, they really have no choice but to join OpenSocial. After all, Who’s going to join a social networking site where you cannot network with people on other sites?

